Brand Assets Guide
The coreplus Brand Assets Guide are the combination of the visual elements and tone of voice that we practice to create engaging end to end user experiences, campaigns and build our media presence. This guide includes Tone of Voice, Logo, Symbology, Color Palettes, Typography, Illustration Library, Grid System, Best Practices.
Tone of Voice
Each element of the our vision is tied back into the core message of ‘Practice Happy’, to align aspects of the brand and evoke emotion.
The logo is a composite of an origami-styled multicolored triangular symbol and the words “core” and “plus” concatenated into one word “coreplus” with the tagline “practice happy”.
The colors distinguishes our brand as well as helps us diversify and showcase consistency across the “plus” elements of our product.
The typography reflects the sentiments of boldness, uniqueness and clarity for our audience.
The grid system is a way to structure and present content and imagery in a much more readable, manageable way on screen.