Brand Assets Guide

The coreplus Brand Assets Guide are the combination of the visual elements and tone of voice that we practice to create engaging end to end user experiences, campaigns and build our media presence. This guide includes Tone of Voice, Logo, Symbology, Color Palettes, Typography, Illustration Library, Grid System, Best Practices.

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Tone of Voice

Each element of the our vision is tied back into the core message of ‘Practice Happy’, to align aspects of the brand and evoke emotion.

   
Logo

The logo is a composite of an origami-styled multicolored triangular symbol and the words “core” and “plus” concatenated into one word “coreplus” with the tagline “practice happy”.

Logo Symbology

The origami pyramid as a symbol demonstrates the possibilities of our product.

   
Color Palettes

The colors distinguishes our brand as well as helps us diversify and showcase consistency across the “plus” elements of our product.

Typography

The typography reflects the sentiments of boldness, uniqueness and clarity for our audience.

Illustration Library

The illustrations convey the context and emotions of our users.

Grid System

The grid system is a way to structure and present content and imagery in a much more readable, manageable way on screen.

Best Practices

Use these principals when creating compositions for our communication platforms.

   
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