The coreplus logo can be used with or without the strapline, ‘practice happy’. The lock-up with strapline is the preferred logo however the strapline can be dropped where it becomes difficult to reproduce, ie. at small sizes or on alternative print applications.

The origami pyramid as a symbol demonstrates the possibilities to the user in working in the “core” of the product, being the patient and practice management, and then extending the functionality to suit their practice needs and taking advantage of the “plus” elements of coreplus. The user becomes the origami artist, changing the shape of coreplus to suit their health practice needs whilst retaining a solid and strong patient and practice management core.

The origami pyramid is comprised of eight (8) equilateral triangles of diverse colors, four (4) of which are placed to form a larger equilateral triangle, three (3) of which connect at the points of the larger triangle and one (1) which is placed at the bottom right of the larger triangle, depicting an equilateral triangle folded toward the viewer or positioned on a different plane to the other triangles.

It is designed to communicate that coreplus is a patient/ practice management solution that extends functions and workflow into four key areas i.e. cashflow optimisation, online add-ons, referrals and eHealth by using complementary, attractive yet different colours.

Minimum size

The minimum size the coreplus logo may be reproduced is 45mm.

Clear space

To ensure the coreplus logo is not compromised by other graphic devices, use the minimum clear space guidelines. Use the height of a full triangle (marked ‘X’) as a proportional measure. No other elements should breach this area.

The coreplus logo must not be used in any of the ways shown at below. It must not be stretched, squashed, placed at an angle or distorted in any way.

The colors distinguishes our brand as well as helps us diversify and showcase consistency across the “plus” elements of our product.

The coreplus colour palette consists of 2 key colours plus accent colours for each section of the program. The CORE colours are Pink 206 and Orange 165. These two colours should be used on the home page of the website or whenever the output is about the practice management component of coreplus or coreplus generic.

When we move into discussing the additional features of coreplus then we use their specific colour palette. The colours below are NOT designed to appear together on the same page accept as accents (see website example).

The typography reflects the sentiments of boldness, uniqueness and clarity for our audience.

Museo Sans is used for all coreplus branded communications. The font family consists of 5 weights: Museo Sans 100, 300, 500, 700 and 900 italic